Surf Sweets is a company that specializes in various types of organic and natural gummy candies. They are a company that markets as friendly, down to earth, organic, healthy, and kid friendly. Surf Sweets also partners with several ocean conscientious organizations, to help raise awareness and support.
My goal with Surf Sweets was to reflect their values through packaging. My aim was to choose natural colors that were bright and cheerful and to add texture with the use of painting, to give the company a playful, caring, and organic aesthetic.
My goal with Surf Sweets was to reflect their values through packaging. My aim was to choose natural colors that were bright and cheerful and to add texture with the use of painting, to give the company a playful, caring, and organic aesthetic.
This was a rebranding/packaging project for a design course at the University of Central Florida.
www.surfsweets.com
